30+ years at the frontier of the Internet — from founding one of the UK's first ad-tech platforms in 1996, to cloud architecture, AI product development, and beyond.
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From hyperscale cloud platforms to connected home systems, we bring deep hands-on experience to every engagement.
Architecture, migration, and optimisation across Amazon Web Services and Google Cloud Platform. From infrastructure-as-code with CDK to cost governance and multi-region resilience.
End-to-end implementation of modern business messaging channels — WhatsApp Business Platform, SMS, and RCS. From Cloud API integration and verified profiles to automated flows and CRM connectors.
Developing the next generation of AI integrations for smart homes — bringing intelligent automation, natural language control, and predictive behaviour to home systems. My own home serves as a live showcase of what's possible.
Primary offering: Fractional CTO — strategic technology leadership without the full-time overhead.
Fatray's founder is a genuine Internet veteran. In 1996 he co-founded Internet Business Group PLC and AffiliateFuture.com — among the UK's earliest web development and advertising technology platforms — at a time when most businesses didn't yet have a website.
An early adopter of AWS, he brings deep, practical cloud experience across both AWS and GCP, from greenfield architecture to large-scale migration and cost optimisation. Throughout his career he has been involved in IPOs, venture capital fundraising, and building high-growth startups from the ground up.
He is equally an early mover in AI — currently involved in the development of new AI-driven businesses across Home Automation, Transport Accessibility, Travel & Hospitality, and Business Automation.
Tell us about your project — we're happy to discuss scope and approach with no obligation.
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