We help you design
scalable systems
on the cloud
30+ years at the frontier of the Internet — from founding one of the UK's first ad-tech platforms in 1996, to cloud architecture, AI product development, and beyond.
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Our expertise
From hyperscale cloud platforms to transport information systems and connected homes, we bring deep hands-on experience to every engagement.
AWS & GCP Cloud Infrastructure
Architecture, migration, and optimisation across Amazon Web Services and Google Cloud Platform. From infrastructure-as-code with CDK to cost governance and multi-region resilience.
Business Messaging
End-to-end implementation of modern business messaging channels — WhatsApp Business Platform, SMS, and RCS. From Cloud API integration and verified profiles to automated flows and CRM connectors.
Transport Information Systems
Deep expertise in UK and European transport data and messaging — from real-time passenger information and journey planning APIs to accessibility services and multimodal travel platforms. Currently developing AI-driven solutions for transport accessibility.
AI-Powered Home Automation
Developing the next generation of AI integrations for smart homes — bringing intelligent automation, natural language control, and predictive behaviour to home systems. My own home serves as a live showcase of what's possible.
Partners & Clients
A 30-year career spanning some of the world's leading technology platforms, government bodies, transport operators, and travel brands.
30+ years at the
frontier of the Internet.
Need a Fractional CTO? Strategic Cloud & AI leadership at the level your business needs, without the full-time overhead.
Fatray's founder is a genuine Internet veteran. In 1996 he co-founded Internet Business Group PLC and AffiliateFuture.com — among the UK's earliest web development and advertising technology platforms — at a time when most businesses didn't yet have a website.
An early adopter of AWS, he brings deep, practical cloud experience across both AWS and GCP, from greenfield architecture to large-scale migration and cost optimisation. Throughout his career he has been involved in IPOs, venture capital fundraising, and building high-growth startups from the ground up.
He is equally an early mover in AI — currently involved in the development of new AI-driven businesses across Home Automation, Transport Accessibility, Travel & Hospitality, and Business Automation.
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Tell us about your project — we're happy to discuss scope and approach with no obligation.